Overland, acquired by Vitran in 1995, built its reputation by providing dependable, cost-effective service in Indiana, Ohio, Michigan, Illinois, Wisconsin, Minnesota, Western Pennsylvania, Kentucky and Tennessee. Quast, acquired by Vitran in 1998, is known as the premier provider of guaranteed service in Minnesota, North and South Dakota, lowa, Nebraska, Missouri, Wisconsin and Illinois. Effective immediately, and following an extensive integration, the combined Overland/Quast organization transportation system has been re-branded Vitran Express, serving the entire Midwestern region and Canada. To differentiate itself, Vitran Express is boldly offering a promise of 100% Guaranteed Total Customer Satisfaction - previously unheard of in the freight transportation industry.

"Our corporate marketing materials include an image of a Vitran Express truck jumping through a hoop - and that says it all," commented Vitran Express President George Reid. "Each and every shipment we make is guaranteed at no additional cost, and this goes beyond a simple transit time promise. After speaking with existing and potential customers, we've learned that they are not looking for a refund on a delayed or non-delivered shipment. It's not a monetary issue, but rather the desire for peace of mind that we will fulfill their expectations every time.

"As a result, Vitran Express has adopted a 'yes we can' attitude. Each and every member of the Vitran Express team will do whatever it takes to fulfill our '100% satisfaction guarantee.' An important component of this philosophy is that all employees are empowered with the authority to deliver on this promise. If it means adding resources to prevent a service failure to a customer - we will do that; if it requires running a dedicated driver to make a missed pickup and arrange for delivery - then we will send the driver."

Vitran President and Chief Executive Officer, Richard D. McGraw, said, "Everyone within the Overland and Quast organizations has worked extremely hard to put Vitran Express into motion. We are pleased by the very positive feedback we are receiving from both new and existing customers. In addition to our unique 100% satisfaction guarantee, we are the only carrier in the region that offers service to all points throughout Canada. Our freezable protection program became extremely popular this past winter, as sub-zero temperatures gripped the midsection of the country. Vitran Express is also equipped to handle time-critical and time-specific shipments under our new Silver Service Program. These value-added services further position us as a premier carrier in the region."

Vitran Corporation Inc. (http://www.vitran.com) is a North American group of transportation companies offering less-than-truckload, truckload, intermodal marketing, truck brokerage and logistics services. For further information on Vitran Express and its service offerings, please call 317/543-1234.